About Us

Fueled by a deep love for music as a live performer working alongside artists, I recognize the importance of making your music stand out to capture the attention of those who matter most.

I’ve played for crowds of 5-10 people in a small bar, spent countless hours sharing my music, stared aimlessly at the numbers across social media, and invested thousands of dollars in pursuing my passion over the course of a decade. While my band achieved notable successes, I also made more mistakes than I can count. For years, we lacked visual content and creative direction.

That’s when I decided to step behind the camera. I chase the artist who puts in thousands of hours of work, the one whose biggest single is just around the corner, the artist who deserves to be heard. I take pride in supporting these artists, understanding their needs, and providing the tools and expertise to create visually impactful content that resonates with current and new audiences alike.

Music videos, in particular, offer a unique platform for an artist’s song to take on a life of its own. They strengthen the artist’s brand and allow their personality to shine, fostering connections with their audience in new and unique ways.

I’ve built SeventhSide Productions LLC exclusively through word of mouth, developing genuine relationships with the artists I work with, sharing in their struggles, and celebrating their wins. I’ve witnessed my artists go viral and break plateaus, paving the way for the new generation of music.

Is your biggest single right around the corner? Let’s share it with the world.

– Eric Parker
Owner of SeventhSide Productions LLC

Eric with Graypath